Tell us how you started your business / creative venture?

When I was 13 I was inspired by a couple of people to rap. I came to the realization four years later that there are several people from ATL who market themselves as a rapper. So If I wanted to be different, I’d have to stand out and market myself, and my work, differently. At 17, I decided I would present myself as a songwriter and venture into multiple genres. This didn’t mean I gave up rapping, it just meant I would do that as well as R&b and Pop and whatever else I wanted to do. I understood, at that moment, my music and my impact would spread further branching out into various genres. It didn’t, and still doesn’t, matter if I’m the artist on the record. What matters is that I’m doing music and collaborating with other people who are great at what they do. My messages, my stories, and my work can reach a wider audience through writing for other artists compared to trying to create, only, for myself.

How long have you been doing your creative work?

I’ve been doing music for about 11 year, but I’ve been a singer/songwriter for about 7 of those years.

What made you choose this journey?

I’m obsessed with music and I love the collaborative process. It’s super dope when I can sit down with an artist and have a conversation, and then write a song based on our conversation and they connect with the song. That’s an amazing feeling.

What kind of struggles did you face in your journey?

Just like with anything, getting people interested in your product is always a challenge. Another obstacle I face is getting people to do the work. Especially because I’m behind the scenes, it can be difficult to get people to see your vision and act on their word. I’ve had so many emails that got no response, so many people who tell me they want songs from me who never sing them and so many people who say they want to collaborate but aren’t serious about their craft. But that’s ok and I understand that those obstacles come with any business. The way to get over hurdles is to be persistent and consistent.

What is one advice you can give to creatives struggling right now?

You are not selling your product or service in the way you may think you are. What I mean is, you are not selling a product or service. I believe we sell beliefs and values. Even though water is a necessity, you may buy a certain brand because it tastes cleaner. Or maybe you like the packaging. It’s not water you’re buying. It’s the value you have of your water being clean. Or maybe it’s an expensive brand and people know it as an expensive brand. You are then buying into the belief that you get what you pay for. And the opposite is true for cheap water. You buy cheap water because you value saving. Every time you buy something, I believe, you buy whatever value a product shares with you.

Share a quote you live by. It can be yours or something else that inspires you!

“The way to get started is to stop talking and begin doing.”

Walt Disney

How can people learn more about you and your business?

What are some resources that have helped you succeed and would love to recommend to others?

I won’t say there is a specific app that helped me. But I will say that social media in general has opened a lot of doors for me. Social media can be a great tool if you use it to be social and have a plan. Look at the emails people have on their Instagram profiles and send an email if you think you can provide something that aligns with their values, or use it as a way to learn from those already successful in your field. Use it to create genuine relationships and build by collaboration if your work allows for it. When I first started songwriting, I would send an email out to artists every day. I would compliment their work and tell them I am a fan. Then, I would ask them to reply if they’d be interested in co-writing records together. If they replied, I’d send them songs I did for other artists. Or, I’d send demos if I didn’t have any artists singing my songs at the time. I have artist friends today because of an email or DM I sent out 6 or 7 years ago.

CMATL is an interview series where our team collects submissions and find Atlanta’s hidden gems of creators and creative entrepreneurs. This project powered by The Creative Folks.