In order to succeed, every business should have a solid marketing plan. A good marketing plan needs to have a clear direction, a defined purpose, and organization. If you want to create a successful marketing strategy, here are three essential tips you should follow.

Set Goals

One of the first steps in any successful marketing plan is to set goals. After all, if you don’t have something you’re working toward, then there’s no way you can move forward and accomplish things. One reason you need to set goals is so that you can measure progress. If you are serious about your business, measuring progress lets you illustrate why people need to take notice of what you do.

When you make goals, make sure that they are ones that are specific, measurable, attainable, reasonable, and time-bound (SMART). This will help you to make sure that you set goals that you can realistically achieve. It also allows you to set benchmarks so you can more easily identify where you need to improve or make other changes to your plan. Doing so will help you to make sure that you are getting the best ROI from your efforts.


Define Your Audience

A clearly defined target audience can help your return on investment and keep your marketing budget low. Once you have a good idea about who your target audience is, you can tailor your strategy to catch their attention and keep it. Your direct marketing campaign would be designed to send messages right to consumers. The approach is personal to each individual and is designed to elicit a response. That response comes usually in the form of a call to action. You want the person with whom you are communicating to click on that “subscribe now” or “buy now” button or to return the self-addressed stamped postcard you enclosed in your flyer.

Some of the channels that your business can use for its direct marketing approach include text messaging, chatbots, targeted social media ads and event marketing. A popular method of combining direct marketing with indirect marketing is the Facebook watch party. You invite specific followers to watch a demonstration or interview. In turn, they may bring in some of their own followers giving you the opportunity to boost your customer engagement.


Metrics, specifically business metrics, are how you track and assess how your business is doing. Every area of your business needs specific performance metrics you will need to monitor. These performance metrics include such things as marketing metrics, sales metrics, financial metrics, SaaS metrics and social media metrics.

Each broad area also contains subcategories. For example, contained within your social media metrics area would be specific tracking for Facebook and Instagram, etc. Your metrics also project goals and how your actual business is performing in relation to those goals. If you are a numbers person and enjoy data, metrics will flip your switch. Otherwise, you can hire a specialist to help you analyze essential business data.


Making sure you have a good marketing strategy is important if you want to ensure the long-term success of your business. Following the steps outlined here will help you to make sure the strategy you create is effective and profitable.

Here’s another article you might like: How You Can Make Your Brand More Recognizable