One of the biggest drivers of consumer choice these days is social responsibility. Research shows that customers want to spend their money with socially responsible companies that invest in sustainable products and adopt environmentally friendly policies. If you have a business, particularly one that caters to younger generations, this is something that you should care about. Here are three ways your business can be more socially responsible.
The greener you can go, the better it will be for your company, your customers and the planet. Science and public opinion are clear about concern over climate change, and your business should do whatever it can to fight against this crisis. This means many things. You should look to purchase environmentally sound products and use as little paper as you can. Try to reduce the amount of single-use plastic you rely on, and emphasize recycling whenever possible. Since some commodities let you offset the harmful effects of carbon emissions, you can also look into buying carbon offsets to mitigate your carbon footprint.
Use Ethical Supply Chains
An ethical supply chain is one that monitors all aspects of material production, ensuring that all products involved in the process are environmentally friendly and all workers engaged in it are treated fairly, paid well and not abused. It also means that all harvesting, processing and manufacturing is done by adults, and no child labor is employed. Finding these supply chains can be difficult, but it’s well worth it. You can advertise this choice to anyone who is interested in using your products or services.
Support a Local Charity
Your business may want to adopt a local charity. Partner with one on a regular basis and donate a portion of sales from selected goods or services to that organization. This can be an easy win-win. Not only will it benefit the charity in question, but the charity can also encourage its patrons to shop with you in order to help it make more money, resulting in an easy marketing boost for your company.
Social responsibility is more than the right thing to do. It can be profitable as well. As a small business, you may not be able to compete with big box stores or Amazon on prices, so you need to find something else that differentiates you from the competition. Being an ethical, socially responsible company can be the perfect answer to your larger competitors. That’s why investing your time and resources into social responsibility would be well worth it.
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