Why your author platform is so crucial

An author platform is what you use to promote yourself and your work. Your platform can be created through social medias such as Twitter, Instagram and Facebook. It’s nothing complicated or scary, but it’s crucial if you want people to know who you are and what you write. It’s a great way to communicate with your audience and potential readers, and also show off the amazing talent you have!

I love interacting with other writers and authors on Twitter. I think it’s so personal and it’s a really good way to break the barrier that can sometimes form between an author and their audience. I know that if I was to become a published author one day, I’d love to talk to my readers about their thoughts on my work. I’d love to have the chance to see people talk about reading my work.

I’ve already started building my author platform. I use Twitter to talk about my book and I also talk about writing on my Instagram profile. In a few months, I’ll hopefully even have a website up and running!

But in order to create a successful author platform, there are some things you should do, and other things you need to avoid.

Do’s And Don’ts

When you create an author platform, you’re putting yourself out there for the world to see. You want to make a good impression on your audience, right?

Do: Update your audience! Keep them engaged and let them know what you’re working on. Chances are they’ve followed you because they want to find out what you’re writing. Post snippets of your work and let your audience know how your project/s is going! It’ll keep them interested and therefore they’ll be eager to read your work!

For example:

Don’t: Complain about your failures. This is one of my personal pet peeves. An agent may have rejected your manuscript, but does your entire following need to know? Absolutely not! It looks unprofessional when a writer complains that they were rejected. You should focus on the positives. Instead of telling the world your manuscript was rejected, how about putting your failures into a positive light? Show the world that you are going to continue to work hard on your project and make it the best it can possibly be. That way, people will admire you for not giving up and know you’re a hard worker!

We’ve all complained about something online at one point or another. Even I’ve done it myself, but recently, I’ve been trying to turn the negatives into positives. For example, the past week of my life has been incredibly busy: late nights, non-stop rehearsals and three shows within two days! All I wanted to do was get back to my book.



Is It Really Important To Have An Author Platform?

Short answer: yes.

The world we currently live in pretty much revolves around social media, which isn’t as bad as people make it out to be. It’s a great way to interact with people and keep up to date on current affairs. In terms of being a creative, it’s the perfect way to promote you and your work. Although there are people who may not use every popular social media platform there is, it’s quite rare that you’ll find someone who doesn’t use any at all.

Using a variety of platforms is helpful for getting your name out there. If you limit yourself to just one platform, you won’t reach all of the other readers who might be interested in reading the type of material you write!

You could even set up an author website in which you can have a blog and a portfolio. That way, everything you’ve done so far is in one place and it will be easier for your potential audience to read things you have written in the past and get to know you as a writer.

Make It Your Own!

The writing industry can be tough. It is competitive and pretty much everyone is reaching for the same goal: to have people read their work. A key thing that will make you stand out from everyone else is if you make your platform your own. Make it interesting and unique, post content that other writers may not think about posting. Perhaps you could write a specific style of blog posts (e.g writing advice, interviews with other writers, etc) or you could host writerly livestreams where you talk about your work and interact with your audience. Do what works for you in order for people to notice you and show their interest in your work.

Being a writer is exciting, albeit stressful at times, so show your audience that you’re working hard on your WIP’s. Working hard, but reaching your goals and having fun while you’re doing it!


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Author: Belinda Campbell

Belinda is nineteen and lives in England. She loves reading and creative writing and is currently in the midst of writing her first fantasy novel. While she currently studies Performing Arts, it is her ambition to study Creative Writing at university and go on to publish her book in the years to come. Although she is only at the beginnings of her writing journey, she is excited to hopefully grow her platform and meet more people in the writing community.

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